Damstra Solo Co-branding Feature Release 06042021

Release Overview

When: Tuesday 6th of April

What: Co-branding as outlined in this article

Who gets these changes? All solo clients

Release Details

What is Co-Branding?

Co-branding is a marketing strategy utilising multiple brand names on a product, as part of a strategic alliance. In this case it involves the Damstra brand as well as that of a Damstra customer/partner who can add their brand logo/identifier and messages to Solo Platform/Mobile

Why Co-Brand?

The point of co-branding is to combine the market strength, brand awareness, positive associations, and loyalty to compel customers to buy and continue to use the product.

In the case of Damstra Solo customers, in order to create the familiarity and trust among their workforce with Solo, they can choose to display their brand/message in Solo Platform/Mobile, alongside Damstra's.

What does it look like?

Web Platform

For all users logging into the Solo Platform, the top-left area hosts the co-branding assets which are visible.

NO CO-BRANDING

WITH CO-BRANDED: Logo and Message

Mobile app

How to configure Co-Branding for Damstra Solo?

STEP 1: Navigate to Settings page (top-right) then to Company Logo tab

STEP 2: Tick/check the 'Display on Solo Mobile' to show this logo on the Profile screen

STEP 3: To display the co-branding on the mobile app- check/tick the 'Display on Solo Mobile' option. This will display this logo on the profile page of Solo Mobile

STEP 4: Navigate to the Custom Content tab to set the Solo Mobile home-page screen content, which includes the image and a rich-message below it (i.e. supports html formatting)